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In case you were
curious about our
logo, here is the
background of its
symbolism, based on
our business
philosophy.
The overall shape of
the logo is a stable
rectangle,
representing the
solid fiscal
foundation of the
organization.
And there is an
additional
stable-based
triangular
relationship between
the letters S-F-A.
The oval icon that
represents The
Strategic Financial
Alliance is a
mobius strip
design — a unique
3-D structure
that is a continuous
one-sided surface.
(Imagine a short
ribbon that’s been
twisted once, and
joined together at
the ends.)
The three components
of the mobius strip
represent the
collaboration of
our advisors…our
organization…and
you, our valued
client.
Like an M.C. Escher
sketch, the SFA icon
has no beginning and
no end….it is a
self-enclosed,
self-generating
system. The
three components
are integral parts
of the whole.
And like the fluid
mobius strip, we see
our corporate
office…advisors …and
clients like you,
on the same side
of the issues we
deal with,
and on the same side
of the opportunities
we pursue together.
And the SFA mobius
strip projects
upward and outward,
symbolizing the
shape of things to
come — our positive
contribution to your
financial
well-being. |
